Website keywords are more than just words—they are an essential marketing asset. Knowing the keywords that potential customers use to find the offers on your website is critical if you want to tap into the vast market opportunity presented by search engines.
One great free tool for researching your keywords is Google AdWords.
Unfortunately, the typical keyword tools will only get you so far. These tools may give you a list of keywords for your website, but they won’t help you to utilize the keywords effectively. To get results, you need to plan, act and get organized on your keyword research and development for your particular website message.
So what is the optimal way to use your best keyword opportunities to work effectively on your website? How can you use them optimally to start seeing great SEO results?
Here are a few tips about keywords while writing a post.
- Depending on your web authority if you have the ability to change the Permalink to match your Keyword Phrase you need to do so. This will help in getting your articles recognized as relevant.
- Keep the post to 1 central idea usually one of your keyword phrases.
- Use the keyword phrase in the Title, Description, Excerpt, and in the body about every 20th word.
- When you write a post you need to make it about a single idea and this idea needs to be related to your keyword phrase. When writing a post you need to use this keyword phrase to represent approximately 5% (1 out of 20) words in your post. Bold your keyword phrase the first time you use it in the body for emphasis. When you write a post do not over do it with the keyword phrase or search engines will think you are “stuffing” the article.
- Make sure you post at least 300 words and include a link referencing another part of your website or another website every 100 to 120 words. General rule of thumb is one link at the beginning, middle and end of the article. Make sure the referenced links are relevant to your keyword phrase and if you reference another website, link to one of their interior pages, not their home page.
- Once you have your keywords selected, then proceed to write a separate post for each of your keyword phrases
To learn more about our Keyword Research and other important SEO Services just contact us for your free consultation by clicking on the link below.
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