For all those who question SEO’s importance in the marketing mix, I just have to say one thing – If they can’t find you, all your marketing efforts are for naught!
For all those who question SEO’s importance in the marketing mix, I just have to say one thing – If they can’t find you, all your marketing efforts are for naught!
Why is it Important to Rank Number 1 on Page 1
Position #1: 45.46% of all clicks
Position #2: 15.69% of all clicks
Position #3: 10.09% of all clicks
Position #4: 5.49% of all clicks
Position #5: 5.00% of all clicks
Position #6: 3.94% of all clicks
Position #7: 2.51% of all clicks
Position #8: 2.94% of all clicks
Position #9: 1.97% of all clicks
Position #10: 2.71% of all clicks
Total: 95.91% of all clicks occur on Page #1 of SERPs
What Is a Click Worth To You
Lets use the above example, and really roll with it into conversions. Let’s say your website’s conversation rate is 2%, and you’re currently ranking #5 for shopping which we think pulls 200,000 local clicks monthly. Each conversion for your company is worth $200.
At the #5 ranking, your site should be generating 4000 conversions per month which equates into $800,000 monthly.
A move from #5 to #2 increases your organic traffic, which increases your number of conversions (if your conversion rate holds) from 4000 to 12,555 conversions. At $200 per conversion, this new revenue number becomes $2,511,00 – a difference of $1,711,00!
Please, before you get excited I want you to keep in mind, all of this is approximate. This logic does not occur in a vacuum, and will most likely happen on a MUCH MUCH smaller scale for most examples. But in the end, this should serve as a good starting point from which to begin to understand how apply the data points that we are aware of to understand how shifts in your organic ranking may affect your organic traffic.
excerpts from agenda-seo.com